WORK
WORK
FIRESTONE WALKER BREWING COMPANY
Location
Los Angeles, California
Years
2022 - 2025
Duties
Content Strategy / Social Media Management / Content Production and Editing / Copywriting / etc.
As the Social Media Manager and Social and Content Strategist at Firestone Walker, I oversaw the digital strategy and success of Firestone's world-class portfolio of brands: 805 Beer, Firestone Walker Brewing Company, and Cali Squeeze. Aesthetics were refreshed and overhauled, positioning reframed, and content reimagined.
I worked alongside our sales, experiential, and creative teams to ensure all engaging content and deeper brand stories were being told properly. Organic, sponsored, partnered, or otherwise. And mostly featuring artists, professional motorcycle riders, Olympians, X-Games athletes, musicians, snowboarders, farmers, MMA fighters, Bull Riders, and everyone else who has something interesting to say while holding an open, well-earned cold beer at the end of the day.
I also acted as the expert resource for social trends, dictated brand tone, wrote product, email, site, and campaign copy, oversaw creative social design work for both web and email, and more. I was also lucky to pitch, produce, and edit 805 Beer's popular in-house, original brand book and magazine, Properly Chill, which is now on its third print edition. I even helped launch an outstanding non-alcoholic beer too.
My dedication to craft storytelling created a lasting impact:
13% follower growth on Instagram, 52% follower growth on YouTube, and 150K+ email subscribers.
MONSTER CHILDREN
Location
Los Angeles, California / Sydney, Australia
Years
2022 - Present
Duties
Writing / Editing / Partnership Management / Short-Form Video Production
Contributing editor, writer, and commissioner of Monster Children magazine, an aesthetic, a lifestyle, and a vision shared by creative forward-thinkers who believe, above all, that fun is the most important thing in life.I drive concept, creative direction, and select editing for bespoke print and web activations, both original and with commercial partners. I also manage content partnerships and relationships for Monster Children's Los Angeles and West Coast, United States, presence, which includes working alongside brands like Marshall, Fat Tire, and Vans. I ideate, create, and polish and package original video content as well.As a result, Monster Children has kept its title as the premier modern-day media company that strings together the worlds of surf, music, art, and skate with vivid and unapologetic sincerity.
WASTED TALENT
Location
Hossegor, France
Years
2021-2022
Duties
Editing / Writing / Partnership Management / Social Media Management and Social Content Production
Concept, creative direction, and editing for Wasted Talent, a collection of minds yearning for deeper, thought-provoking insight into the sub-cultures we inhabit daily. I was the managing editor, commissioner, and producer of both Wasted Talent Magazine Volume X and various partnered content video features.
FREELANCE
Location
Los Angeles, California
Years
2019 - Present
Duties
Copywriting / Writing / Social Media Production and Management
STAB MAGAZINE
Location
Sydney, Australia
Years
2017
Duties
Writing / Editing / Copywriting / Content Strategy / Video Production Strategy / Branded Content Partnerships
At Stab, I wrote surf-focused stories while managing bespoke content partnerships with brands like the World Surf League, Corona, and more. I covered live events, breaking news, and interviewed world-champions, freesurfing legends, and cultural icons in our worldwide community. I contributed to Stab's social accounts by overseeing, contributing, and strategizing each platform's select content as well.I made an instant impact, growing Stab’s Instagram to over 900K followers at the time and writing the cover story, “In Bloom,” following the perennial success of Noa Deane, one of surfing’s most recognized stars still today, in Stab’s final print edition magazine.
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