Former Social Media Manager and Social and Content Strategist for Firestone Walker’s portfolio of brands: 805 Beer, Firestone Walker Brewing Company, and more. Aesthetics were refreshed and overhauled, positioning reframed, and content reimagined. 

As the sole social media manager, I worked alongside our sales, experiential, and creative teams. Together, we ensured all engaging content and deeper brand stories are properly told across all the brand’s digital mediums. Organic, sponsored, partnered, or otherwise. I also acted as the expert resource for social trends, dictated brand tone, wrote all product, email, site, and campaign copy, did all creative social design work for web and email, and more. I was also lucky to suggest, produce, and edit the 805’s popular in-house, original brand book and magazine, Properly Chill, which is now on its third print edition.  

During my time social followers grew, production value was polished, and past fans were retained while new ones were introduced into Firestone Walker's unique world of craft storytelling.